Mitsubishi Imaging Website
Marketing to a brick and mortar industry in a digital environment
Mitsubishi Imaging is an industry leader in providing commercial and in-plant printing companies with state-of-the-art imaging products, technical expertise and the latest offset and digital solutions. They were running a poorly conceived website that did not adequately convey the best features of their product line and received almost no click though.
Using graphic devices recognizable to the industry and the influence of the great 20th century designer, Bradbury Thompson’s design work, I created a RGB digital environment that conveyed the CMYK world in an engaging and exciting way. The result put Mitsubishi Imaging on the digital map with a website that greatly increased traffic, leads and their conversion rates.
