Hudson Group Website
A brand on the move goes digital
During the course of several years I created a brand identity and graphic language for Hudson Group that captured the movement and environment of international airports. The identity was refined while it was applied to business-to-business marketing, internal communications and RFP proposals for this premier company in the aviation retail
The time came to apply the identity to a new dynamic corporate website. It required a UX/UI that allowed for the presentation of its history, store concepts, proprietary brands such as, Hudson News and Hudson Booksellers, its partnerships with recognized national and international brands, as well as its retail expertise.
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